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Wednesday, May 15, 2013

Advice To Help You Execute An Effective Mobile Marketing Strategy

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

QR codes are efficient when your customers are particularly tech savvy. This is an easy way for people with smart phones to access your website and/or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. QR codes make it easier for interested customers to get information about your business.

When marketing for mobile phones make sure that the message you send are short and simple. Make sure they know your message and can absorb it, as quickly as possible!

To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Use your mission statement to keep your efforts focused. Always ask if a move makes sense for your business.

If you design a standalone mobile platform, it needs a home base to be successful. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

There’s plenty of money to be made in mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Mobile devices and social networks are great platforms to advertise your products and services. Bring your marketing efforts to the places your customers already are.

Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Start by getting different mobile phones and experimenting with them.

After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. With this in mind, you can refine your own plan and goals, and help promote your business.


Advice To Help You Execute An Effective Mobile Marketing Strategy

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