Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Qr Codes
Have QR codes on your printed ads for the more tech-savvy consumers. Customers can then use their smart phones to reach your website and find coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Do not send text messages to your customers too early in the morning or late at night. Customers will be irritated if they are awakened by a mobile marketing text.
Maximize the effect of your advertisements by trying to go viral. When you have a clever ad, your customers are more likely to forward it to their family and friends.
It is important to have your own dedicated short code. It is more of an expense, but it gives you better brand protection. A certain amount of legal coverage comes with it as well.
If you have a social network page for your business, link to it on your main business webpage. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
Make your mobile marketing advertisements easy to share, and they will be shared. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
Mobile Marketing
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Research a variety of approaches before beginning your mobile marketing program. By doing so, you are sure to attract additional clientele and generate new profits.
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