In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
You should test your website or ads through different browsers for mobile device usage. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. Your website and content might look different on each device. At a minimum you would want to check how it looks on the most commonly used phones.
If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
Make sure your mobile campaign works on all the platforms that your customers most likely use. Be sure your messages display well on all platforms: Android devices, Blackberry, and iPhone. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. In mobile marketing, it is important to remember that simpler is better.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Promote your mobile services on your social networking sites and your website. If you audience sees any benefit in your campaign, they will opt-in. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
It’s critical to perform a usability test. If your customers can’t even see what you send them, you’re sunk. Ask everyone you know to test out your message for you from their devices before you make a public launch.
Before starting a new mobile marketing campaign, look at the success rate of the first one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Use this formula to be successful with a new campaign for years to come.
Now that you’ve read these tips, it’s possible to understand what is needed to be a superb mobile marketer. There is quite a bit to learn, and many different ways that you can apply it. If you keep these things in mind, you’ll be able to refine your goals and succeed in promoting your business.
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